East of England Co-op has expanded its rapid grocery delivery offering through a new partnership with Uber Eats, powered by Snappy Technologies’ Order Aggregation (OA) platform.
The launch sees 33 East of England Co-op food stores across East Anglia made available on the Uber Eats platform, giving customers another convenient way to shop for groceries, fresh food and household essentials from their local store.
The integration uses Snappy Technologies’ OA platform, allowing retailers to manage multiple online ordering channels through a single, streamlined solution.
The launch builds on East of England Co-op’s existing use of Snappy Technologies’ OA platform, which already powers orders from Snappy Shopper marketplace and Foodhub. By adding Uber Eats through the same integration, East of England Co-op can expand its online reach while continuing to manage all marketplace orders through a single operational workflow, giving customers even greater flexibility in how they choose to shop.
Simon Dryell, Chief Commercial Officer at East of England Co-op, said: “We’re delighted to partner with Uber Eats and launch the service across 33 of our food stores. Snappy Technologies’ OA platform has given us a fast and efficient route to launch on Uber Eats while simplifying the management of our online channels. This partnership helps us meet the changing needs of our communities, ensuring customers can access the products they need quickly and easily from their local East of England Co-op.”
Andy Batt, VP of Snappy Technologies, said: “Retailers want to offer customers as many ways to shop as possible but managing multiple marketplace integrations individually can quickly become operationally complex. Our Order Aggregation platform removes that complexity by enabling retailers to connect with leading delivery platforms through a single integration while maintaining operational efficiency.
“We’re delighted to support East of England Co-op as it expands its rapid delivery offering and continues to invest in delivering greater convenience for customers across the communities it serves.”
Snappy Technologies forms part of Snappy Group, alongside Snappy Shopper, the company’s q-commerce marketplace, and Snappy Media, its retail media business. Together, the Group supports retailers with technology spanning order aggregation, EPOS integrations, last-mile delivery and retail media solutions.
The business has now processed more than 20 million customer orders and generated over £500 million in retailer sales through its technology platform, supporting thousands of convenience retailers across the UK.
