A new collaboration is bringing together Snappy Shopper’s last mile delivery platform, Snappy Media’s in-app advertising capabilities and OccaStore’s end-to-end distribution model – including logistics, retail sell-in and merchandising – with a focus on the sports nutrition category.
Emerging brands often face barriers breaking into retail, from limited shelf space to low visibility with local shoppers. This partnership aims to remove those hurdles by integrating challenger brands directly into Snappy’s retail network, supported by targeted digital marketing.
The first wave of challenger brand roll-outs will focus on high growth categories such as sports nutrition, energy and functional foods. Retailers within the Snappy network will get access to trending products, while brands will gain retail exposure and access to measurable marketing tools to drive trial and repeat purchases.
Stephen Griffiths, Managing Director at OccaStore, says: “This partnership between OccaStore and Snappy Shopper brings together cutting-edge convenience and curated wellness. By combining our strength in premium sports nutrition and functional products with Snappy’s unrivalled last mile delivery network, we’re redefining how customers access everyday performance: instantly, locally and on demand.”
“Together we’re building a powerful new route to market for the next generation of consumer brands. One that is fast, local and measurable,” says Mike Callachan, Snappy Shopper CEO.
