Snappy Technologies has launched a new enhancement within Order Aggregation (OA) designed to improve how uplifted pricing appears across delivery marketplaces.
The new Uplifted Prices Rounding feature automatically rounds uplifted delivery channel prices into cleaner, more customer-friendly price points — helping retailers present more professional and consistent pricing across platforms such as Just Eat.
Previously, uplifted pricing could sometimes result in awkward values once channel uplift percentages had been applied, such as £3.59 or £4.83. With this latest improvement, uplifted prices will now automatically round up to the nearest £.x5 or £.10 tier, creating a smoother customer experience and more polished pricing presentation.
Importantly, the first .05 tier is intentionally skipped (for example £1.05 or £2.05), ensuring pricing remains as natural and customer-friendly as possible.
Example of Price Rounding
- Base product price: £2.99
- Just Eat uplift: 20%
- Previous uplifted price: £3.59
- New rounded uplifted price: £3.60
Built Directly from Retailer Feedback
This feature is another example of Snappy Technologies continuing to listen closely to retailers and deliver practical improvements that solve real operational and commercial challenges faced by stores using Order Aggregation every day.
A number of existing OA retailers highlighted that cleaner, rounded pricing improves customer perception on marketplace channels while also creating greater pricing consistency across delivery platforms.
By automating this process directly within OA, retailers can now benefit from improved pricing presentation without any additional manual work.
“Retailer feedback plays a huge role in shaping the future of Snappy OA, and this feature is a great example of that collaboration in action.”
“We’re continually listening to the operational challenges retailers face and building solutions that improve both efficiency and customer experience.”
Andy Baker, Snappy Technologies Head of Product
Key Benefits for Stores
- Cleaner, more professional-looking pricing across delivery channels
- Improved customer price perception
- Reduced awkward uplifted price points
- Automated rounding logic with no manual intervention required
- Consistent pricing presentation across marketplaces
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