“I could write 5 pages on the benefits” – How Order Aggregation helped Gilmerton Grocers triple their sales

10 Hours

per week saved

300%

increase in sales

Single Menu

across all platforms

Running a modern convenience store means a lot of juggling! Stock changes, price updates, pack size reductions, and multiple delivery platforms, all while trying to keep customers happy.

For Gilmerton Grocers, that juggling act was becoming a daily headache… until they switched to Snappy’s Order Aggregation platform.

Here’s how it transformed their operations, and their sales.

Before Order Aggregation, managing delivery menus across platforms was a constant drain on time and energy.

Ram, owner of Gilmerton Grocers, explained the biggest pain point clearly:

“Pack sizes and prices are constantly changing. Cadbury Dairy Milk used to be 110g, then 104g, now 97g. Every single change meant updating multiple menus.”

If a pack size wasn’t updated correctly, customers would receive a different product than expected – triggering complaints and full refunds, often at the retailer’s expense.

“If a photo gets rejected days later, we have to start again. This happens hundreds of times.”

Adding products manually was another major challenge:

⏳ 2–3 minutes per product
📸 Image uploads often rejected due to strict (restaurant-focused) photo policies
🖥️ Platforms not designed for grocery stores with thousands of SKUs

All in, Ram estimates he was spending 5–10 hours every week just managing menus. Time that could have been far better spent running the store.

The Solution: Our Order Aggregation Platform

Snappy’s Order Aggregation platform changed everything.

With one central system, Gilmerton Grocers can now:

✅ Mirror the same Snappy menu across Snappy Shopper, Just Eat and Deliveroo
✅ Update products once, not five times
✅ Automatically pull in barcodes, allergens, and ingredients
✅ Ensure every item has an image and description

No more juggling devices, logins, or duplicate work. 🙌

“If a menu looks tired, customers scroll past. If it’s eye-catching and tidy, independent retailers can easily win.”

The impact was immediate, and impressive:

📸 Every product now has a photo
📝 Clear descriptions and allergy information boost customer confidence
🔍 Better-structured menus get more clicks
📊 More clicks = higher search rankings on marketplaces

Just like a tidy, welcoming store encourages footfall, a clean, professional menu attracts online customers.

“Now I can use my skilled staff on other productive work in-store instead of menu admin.”

Perhaps one of the biggest wins?
Menu management is no longer a specialist, time-consuming task.

That’s real efficiency, and real value for independent retailers. 💪

Interested in Order Aggregation?

Snappy’s Order Aggregation platform was designed with one thing in mind: making life easier for convenience retailers.

If you’re interested in learning more about Order Aggregation and how it can fit into your convenience store, speak to our team today.

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